Smarter relationships.
happier staff.
bigger impact.

Discovery + Illumination

We listen to your staff and stakeholders, dig into your office systems, and then deliver a detailed report of your current pain points, objectives for a new CRM, and the best way to get it all done.

Current Systems Analysis

Technical Roadmap Creation

User Story Mapping

Staff and Stakeholder Interviews

Office Process Documentation

Logic Model Workshop

Salesforce® Implementation

We build a prototype - fast. With your team, we co-create a system that reflects your mission and culture.

Data Modeling

Interface Design

Process Automation

Data Migration

Staff Training

Customized User Guide

Empowered Partnership

We're in it for the long haul. After launch we'll stay in partnership with you for at least 12 months, building out new features and proactively addressing support needs.

1-1 Coaching

Recruitment + Screening

New Feature Builds

Customer Support

User Adoption

Change Management

Engagement Strategy

The tools are only as good as the strategy behind them. We use our research and personal experience to craft innovative ways to build and measure your relationships.

Engagement Pipelines

Cohort Building

Lead Scoring

Listening Tours

Experience Surveys

Actionable Analytics

bringing people together, better.

the problem

We live in an increasingly polarized and individualistic world.

Our sense of "we're all in this together" feels thinner and thinner.

Yet now more than ever we have the tools to build thick relationships and communities that last.

our hypothesis

We can counter our fraying social fabric by building community - stronger.

We believe that now is the time to prioritize building modern tribes. Tribes engender a fundamental identity. An instinctive duty. A proactive obligation. An authentic empathy.

We believe that newly available relationship-driven tools can help us build our tribes faster and more effectively than ever before.

Why We Care

We’re in this business because we have seen in our own lives the power of genuine community. 

Our tribes sustain our identity, success, health and happiness. It's corny but it's true: we do this work because it's the change we wish to see in the world.

Eva, Kayleigh, and Sam


Samuel Adiv

Founder & Co-Owner

Sam was *this* close to going to rabbinical school...but then pivoted to found OpenTent in 2015. Underlying both paths is a drive for bringing people into the warmth of genuine community, building thick relationships, and helping teams run more effectively. Before OpenTent, Sam served as the Senior Engagement Associate at NYU's Bronfman Center for Jewish Student Life where he built relationships with 327 students and set up Salesforce to be able to track all his team's relationships. Sam hails from the tiny but illustrious village of Farmington, Maine, and makes fierce fish tacos.

  • Certified Salesforce Administrator
  • Certified Nonprofit Cloud Consultant

Kayleigh Collins

Consulting Director & Co-Owner

Kayleigh is a passionate systems developer and coach. During her time leading Echoing Green’s Knowledge Management team, Kayleigh transformed Salesforce from a system that her colleagues worked for into a system that works for staff and their community. Her passion is working with people to grow the impact of their work through smart processes and technology. Kayleigh holds degrees from Brown University and is a proud alumna of Prep for Prep Leadership Academy.

  • Certified Salesforce Administrator
  • Certified Nonprofit Cloud Consultant

Mel Brockley

Senior Solutions Engineer

Mel is a self-defined queer geeky weirdo interested in the intersection of technology and social justice work. Throughout Mel's work with nonprofits, she was frustrated by the systemic inefficiencies that could be solved with better tools. She enrolled in a bootcamp with St Louis-based LaunchCode in 2016 and has been working with nonprofits as a technologist ever since. She hopes to help go-getters promote their missions as effectively as global corporations sell their brands. She lives in St Louis with her dog where she is committed to eco-sustainable home rehab and transportation, and volunteers as a PostgreSQL coder at a refugee resettlement agency.

  • Certified Salesforce Administrator
  • Certified Nonprofit Cloud Consultant
  • Certified Community Cloud Consultant
  • Certified Sales Cloud Consultant
  • Certified Platform Developer

Eva Jablow

Lead Engineer

Eva’s true love for data bloomed at the National Ramah Commission, where she helped track and strengthen a national alumni network through a new shared database. Salesforce entered her life at Mechon Hadar, where she built out streamlined application and registration systems to save her hardworking staff hours of time each day. Eva is a graduate of Connecticut College, a lover of boardgames, and a passionate advocate for technology within the nonprofit universe.

  • Certified Salesforce Administrator
  • Certified Nonprofit Cloud Consultant

Ariel Lieberman

OpenTent Fellow at Central Synagogue

Ariel's background is a hybrid of the nonprofit sector and the tech startup world, having previously worked at the International Rescue Committee and then pivoting to financial technology at a tech startup. These disparate work experiences have instilled a passion in her to bridge the gap between nonprofits and technology to effect positive social change and enable mission-driven organizations to be as effective as possible. Ariel drove from Dallas to New York City to begin this new journey as OpenTent's first Fellow and finally get to live in NYC (a lifelong dream!). Originally from a small town nestled in the Blue Ridge Mountains in Virginia, Ariel loves all things outdoors--from hiking a mountain to relaxing in a park with a good book.

Ariel is OpenTent's first Fellow. Read more about the OpenTent Fellowship here.

Connie Tu

Solutions Engineer

Connie has aspired to be a social worker, architect, designer — and now has happily found herself in a role combining the best of all those worlds: building elegant, beautiful solutions for human-centered, impact-focused places. Her work pairs a formal education in Psychology with a deep informal education in systems and tech. Prior to OpenTent, Connie developed Salesforce-based solutions within social service organizations (centered around homelessness, trauma, and abuse), while analyzing program efficacy and evaluating organizational impact. She loves designing solutions for folks on the front lines. Connie is an Oakland native, Long Beach transplant, and her love of community and concern for racial, social, and economic justice is built from these two beautiful places.

  • Certified Salesforce Admin
  • Certified Nonprofit Cloud Consultant

OUR Clients

empathic curiosity

iterative prototyping

empowered partnership

deep relationship

differentiators that make a difference.


Relationships at the core.

Our goal is to bring people together better. We choose to work with teams who put community at the heart of their mission.


Beautiful, scalable tools.

No matter what we create together, we want it to be strong and flexible and LOVED so it grows with you over the years.


We obsess over culture.

Culture eats strategy for breakfast and software for snacks. We make sure what we develop together fits and enhances the unique culture of your organization.


We're there when you need us.

We are great at what we do because each member of our team anticipates need and actively supports the happiness and success of our clients.


We're for real.

Each of us has felt in our own lives the impact of a deeply-rooted community. We show up every morning looking to help others feel the same power.

let's Make something great together

Get in touch with us and send some basic info for a quick quote.

Recent posts

join our team

This is possibly the greatest innovation since the wheel. Thank you all SO much for putting this together. We will use it DAILY!

Jay Herman

Bronfman Center at NYU

Thank you all for an incredible year. Salesforce really has become our primary operating system and helps us do our work so much better. We can't wait to continue our evolution together.

Rachel Gildiner

Executive Director

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Sara William

CEO at Webflow

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Sami Typo

Founder of Balfin GROUP

Let's get coffee.

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