Smarter relationships.
happier staff.
bigger impact.

Discovery + Illumination

We listen to your staff and stakeholders, dig into your office systems, and then deliver a detailed report of your current pain points, objectives for a new CRM, and the best way to get it all done.

Current Systems Analysis

Technical Roadmap Creation

User Story Mapping

Staff and Stakeholder Interviews

Office Process Documentation

Logic Model Workshop

Salesforce® Implementation

We build a prototype - fast. With your team, we co-create a system that reflects your mission and culture.

Data Modeling

Interface Design

Process Automation

Data Migration

Staff Training

Customized User Guide

Empowered Partnership

We're in it for the long haul. After launch we'll stay in partnership with you for at least 12 months, building out new features and proactively addressing support needs.

1-1 Coaching

Recruitment + Screening

New Feature Builds

Customer Support

User Adoption

Change Management

Engagement Strategy

The tools are only as good as the strategy behind them. We use our research and personal experience to craft innovative ways to build and measure your relationships.

Engagement Pipelines

Cohort Building

Lead Scoring

Listening Tours

Experience Surveys

Actionable Analytics

We're launching a new program.

Introducing: the OpenTent Accelerator. We're taking the best of what we've learned about coaching Salesforce admins and their supervisors, and packing it into a cohort-based strategic training program. Now is the time - join us.

Learn more about the OpenTent Accelerator

bringing people together, better.

the problem

We live in an increasingly polarized and individualistic world.

Our sense of "we're all in this together" feels thinner and thinner.

Yet now more than ever we have the tools to build thick relationships and communities that last.

our hypothesis

We can counter our fraying social fabric by building community - stronger.

We believe that now is the time to prioritize building modern tribes. Tribes engender a fundamental identity. An instinctive duty. A proactive obligation. An authentic empathy.

We believe that newly available relationship-driven tools can help us build our tribes faster and more effectively than ever before.

Why We Care

We’re in this business because we have seen in our own lives the power of genuine community. 

Our tribes sustain our identity, success, health and happiness. It's corny but it's true: we do this work because it's the change we wish to see in the world.

Eva, Kayleigh, and Sam


Samuel Adiv

Founder + CEO

Sam was *this* close to going to rabbinical school...but then pivoted to found OpenTent in 2015. Underlying both paths is a drive for bringing people into the warmth of genuine community, building thick relationships, and helping teams run more effectively. Before OpenTent, Sam worked at NYU's Bronfman Center for Jewish Student Life where he built relationships with 327 students and set up Salesforce to be able to track all his team's relationships. Sam grew up in the tiny but illustrious village of Farmington, Maine, and just moved to Denver after ten years in NYC.

  • Certified Salesforce Administrator
  • Certified Nonprofit Cloud Consultant

Kayleigh Collins

Director of Coaching & Co-Owner

Kayleigh is a passionate systems developer and coach. During her time leading Echoing Green’s Knowledge Management team, Kayleigh transformed Salesforce from a system that her colleagues worked for into a system that works for staff and their community. Her passion is working with people to grow the impact of their work through smart processes and technology. Kayleigh holds degrees from Brown University and is a proud alumna of Prep for Prep Leadership Academy.

  • Certified Salesforce Administrator
  • Certified Nonprofit Cloud Consultant

Eric Bruenner

Project Manager

After stumbling on Salesforce in his last year of his MBA program, Eric decided to immerse himself in the ecosystem. Salesforce brings together Eric’s interests in building relationships, systems thinking and business strategy. He is passionate about community and in his professional life has helped launch and grow one of NYC’s premier coworking spaces, built a digital community around CollegeHumor’s subscription video service and coordinated volunteer efforts for Salesforce professionals to fight COVID-19. Eric grew up on Long Island and has lived in NYC since 2005. He has both a BA and an MBA from NYU. He loves the water, cookbooks and unnecessarily complicated board games.

  • Certified Salesforce Administrator

Jennie Goldstein

Organizational Strategist

Jennie has spent a decade developing teams and organizational structures, from grassroots community nonprofits to Wall Street to Silicon Valley. At OpenTent, she is strengthening both sides of the balance sheet by building out new revenue streams alongside frameworks for professional and personal growth. Jennie is a native New Yorker, has a BA from Middlebury and an MBA from Yale, speaks Spanish and French, and lives in Brooklyn with her musician husband and toddler son. The hardest job she's ever had was being a stay at home mom. Jennie loves sunshine, mid-day workouts, and breakfast meetings.

Eva Jablow

Lead Engineer

Eva’s true love for data bloomed at the National Ramah Commission, where she helped track and strengthen a national alumni network through a new shared database. Salesforce entered her life at Mechon Hadar, where she built out streamlined application and registration systems to save her hardworking staff hours of time each day. Eva is a graduate of Connecticut College, a lover of boardgames, and a passionate advocate for technology within the nonprofit universe.

  • Certified Salesforce Administrator
  • Certified Nonprofit Cloud Consultant

Alison Johnson

Project Manager

Alison’s trail to OpenTent was guided by adventures that helped grow her love for technical solutions and her passion for supporting nonprofits and people. After graduating from the University of Wisconsin, Alison set off to the seven seas and worked aboard a cruise ship that provided her with an opportunity to work with over 50 nationalities, experiencing the powerful impact of racial and ethnic diversity and building a client-focused approach to communication. She moved next to the nonprofit sector by joining New Leaders, where over the course of six years she and her team implemented mission-driven technology shortcuts to increase efficiency. Alison resides in Madison, Wisconsin where she makes every excuse to be outside running, biking, skiing or hiking.

Madalyn Kimlick

Senior Support Engineer for Central Synagogue

Madalyn first witnessed the potential impact and challenges nonprofits face when she joined the United Nations World Food Programme in the development department. While working in South Africa, she saw the impact of her fundraising work on the ground, and realized that it could be scaled much further with improved data and strong processes. She joined a fintech startup to learn more about good data practices in a growing organization, and then leapt to an NYC-based nonprofit where she took it upon herself to implement Salesforce for her team. Madalyn grew up in rural Virginia surrounded by farmland and starlit skies, and now loves living in the Big Apple, where she can be found at your nearest dog park trying to keep up with her puppy.

Ariel Lieberman

Program Lead

Ariel's background is a hybrid of the nonprofit sector and the tech startup world, having previously worked at the International Rescue Committee and then pivoting to financial technology at a tech startup. These disparate work experiences have instilled a passion in her to bridge the gap between nonprofits and technology to effect positive social change and enable mission-driven organizations to be as effective as possible. Ariel drove from Dallas to New York City to begin this new journey as OpenTent's first Fellow and finally get to live in NYC (a lifelong dream!). Originally from a small town nestled in the Blue Ridge Mountains in Virginia, Ariel loves all things outdoors--from hiking a mountain to relaxing in a park with a good book.

Ariel runs our OpenTent Accelerator program - contact her to learn more!

Gabby Lobascio

Solutions Engineer

Gabby's passion for helping people has driven her career in serving both customers and the internal teams who serve those customers. From working in a country music bar to a luxury travel club, Gabby has witnessed that good hospitality is all about shortening the distance between people. Gabby developed a love for Salesforce because of the way it can be customized to meet users on their level and help them build deeper connections, and now at OpenTent she draws on her experience as a Salesforce user to quickly build a deep foundation of trust with her client teams. Gabby lives in Denver and loves to spend her time exploring the mountains, camping, hiking, and testing out her elbow and knee pads on the mountain bike trails.

  • Certified Salesforce Administrator

Angie Pol

Solutions Engineer

Angie has worked in the nonprofit space for nearly a decade with equity-driven organizations focused on community building and education. Her journey with Salesforce began at Teach For America - Colorado where she used the platform to develop data-driven strategies for donor relations and standardize complex business processes. As a consultant, Angie pulls from her experience as an end-user, collaborating with clients to build customized and user-friendly Salesforce solutions that maximize capacity to provide impactful services to the people and communities they care so deeply about. Angie has spent the past eight years in Denver, climbing up sunny crags and exploring the mountains. She’s now trading in the Rocky Mountains for new adventures in Rincon, Puerto Rico, where she plans to improve her Spanish, get to know the growing local tech community, continue climbing up sunny (but warmer!) crags, and learn to surf.

  • Certified Salesforce Administrator
  • Certified Nonprofit Cloud Consultant

Lauren Tassone

Support Engineer for Braven

Lauren feels most energized when she is learning and helping individuals and organizations flourish. Her experience in training, facilitation, and writing, combined with her deep commitment to interfaith cooperation and social justice are what inspired her to join the OpenTent team. Lauren earned her BA in Cognitive Science and Organizational Studies from the University of Michigan, where she worked at the Center for Positive Organizations. Lauren resides in New York City and serves on the Board of Directors at World Faith. She finds joy in hosting gatherings, singing and playing the piano, drawing cartoons, and traveling.

Connie Tu


Connie has aspired to be a social worker, architect, designer — and now has happily found herself in a role combining the best of all those worlds: building elegant, beautiful solutions for human-centered, impact-focused places. Her work pairs a formal education in Psychology with a deep informal education in systems and tech. Prior to OpenTent, Connie developed Salesforce-based solutions within social service organizations (centered around homelessness, trauma, and abuse), while analyzing program efficacy and evaluating organizational impact. She loves designing solutions for folks on the front lines. Connie is an Oakland native, Long Beach transplant, and her love of community and concern for racial, social, and economic justice is built from these two beautiful places.

  • Certified Salesforce Admin
  • Certified Nonprofit Cloud Consultant

OUR Clients

empathic curiosity

iterative prototyping

empowered partnership

deep relationship

differentiators that make a difference.


Relationships at the core.

Our goal is to bring people together better. We choose to work with teams who put community at the heart of their mission.


Beautiful, scalable tools.

No matter what we create together, we want it to be strong and flexible and LOVED so it grows with you over the years.


We obsess over culture.

Culture eats strategy for breakfast and software for snacks. We make sure what we develop together fits and enhances the unique culture of your organization.


We're there when you need us.

We are great at what we do because each member of our team anticipates need and actively supports the happiness and success of our clients.


We're for real.

Each of us has felt in our own lives the impact of a deeply-rooted community. We show up every morning looking to help others feel the same power.

let's Make something great together

Get in touch with us and send some basic info for a quick quote.

Recent posts

join our team

This is possibly the greatest innovation since the wheel. Thank you all SO much for putting this together. We will use it DAILY!

Jay Herman

Bronfman Center at NYU

Thank you all for an incredible year. Salesforce really has become our primary operating system and helps us do our work so much better. We can't wait to continue our evolution together.

Rachel Gildiner

Executive Director

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Sara William

CEO at Webflow

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Sami Typo

Founder of Balfin GROUP

Let's get (VIRTUAL) coffee.

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